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Freakonomics

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Levitt and Dubner wrote Freakonomics, a book about cheating teachers, bizarre baby names, self-dealing Realtors, and crack-selling mama's boys. They figured it would sell about 80 copies. Instead, it took up long-term residency on the Times best-seller list, and went on to sell more than 4 million copies in 35 languages. Then they wrote SuperFreakonomics. It also became a worldwide best-seller. A lot of other stuff happened, too. A blog. A documentary film. Jon Stewart and Beauty and the Geek! Lectures. A pair of pants. A radio show.